𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 - 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐨𝐛𝐢𝐥𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲
𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧 - 𝐏𝐑 𝐌𝐚𝐧𝐚𝐠𝐞𝐫
𝐒𝐚𝐥𝐚𝐫𝐲 - 𝟏,𝟐𝟎𝟎,𝟎𝟎𝟎 𝐌𝐌𝐊 ~ 𝟏,𝟓𝟎𝟎,𝟎𝟎𝟎 𝐌𝐌𝐊
𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧 - 𝐇𝐥𝐚𝐢𝐧𝐠 𝐓𝐡𝐚𝐫 𝐘𝐚𝐫 𝐓𝐨𝐰𝐧𝐬𝐡𝐢𝐩, 𝐘𝐚𝐧𝐠𝐨𝐧
𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐃𝐚𝐲𝐬 & 𝐇𝐨𝐮𝐫𝐬 - 𝐌𝐨𝐧𝐝𝐚𝐲 𝐭𝐨 𝐅𝐫𝐢𝐝𝐚𝐲 (𝟗:𝟎𝟎 𝐀𝐌 ~ 𝟔:𝟎𝟎 𝐏𝐌)
🔸Strategy and Plan - Following the HQ IMC guide, Develop the brand marketing strategy to align with different product series mainly focusing on talent, social influencer management and event management.
🔸Campaign and Event - Planning and implementing branding or promotional campaigns and launch event, measuring result and report.
🔸Talent Engagement - Establish a master talent database; communicate with talent resource and find out more partnership opportunities meets our needs and proactively seek exposure for our products.
🔸Talent Management - Establish a master database, seeking for the talent meets our need and manage the contract of the talent we engaged, prepare the SOW and content calendar for them. Monitoring and report for the talent performance result.
Production Management - Handling the talent arrangement for production, e.g. KV shooting and Video shooting
🔸Consumer Engagement - Understand the consumer insight, develop and implement the campaigns, sponsorships and promotional plans to suit the consumers need.
Business Relationship - Developing contacts, maintaining healthy business relations and dealings with institutions providing advertising, promotion services, suppliers and media.
🔸Co-branding - Develop and execute co-branding marketing strategy, responsible for ongoing collaboration project.
🔸Competitors' information-Collect, evaluate & Report marketing activities of own and competitors' brand.
Crisis Management - Co-operate with crisis management manual and process. Standard FAQ and statement preparation
🔸Following the HQ PR guide, assist PR manager to create local PR strategy and plan for product launch or branding.
🔸Find local PR partner, build PR work process.
🔸Monitoring and report for PR result.
🔸Handling PR Media Release.
🔸Media Engagement - Establish a master media database, communicate with core media om a regular basis in order to understand more on media interest and partnership opportunities and proactively seek exposure for our product, product review with media, regular meet-ups.
🔸Talent and production resource management
🔸Spokesperson interview, interview arrangement, FAQ
🔸Consumer Engagement - Co-operate with event manager for offline activities
🔸Crisis management manual and process, standard FAQ and statement preparation.
🔹Master of Business Administration: Bachelor of Art( English):Certificate of Advance
🔹8 years related work experience
🔹Marketing communication, broadcast, PR
🔹General knowledge about overview business management of all department
Bilingual knowledge about some social, event and talent